The ease of use and the fact that it is compatible with both Android and iOS. The only issue I have is that you sometimes have to go into a specific folder location, to find the files you want. This is nothing major, but just something that I wish were easier to find. I use Adiante Apps to build my mobile apps. It is very easy to use and the software is very user friendly.
I have been able to build my apps in a short amount of time. This is great for my business, because I can easily build apps