Easy integration, works great in Unity game engine. Support of multiple devices (iOS/Android) which makes it good choice if you want your product available worldwide. It takes some time get used but once we figured out how things work its very easy! We are using this sdk only because unity supports it natively so there's no need to use other SDKs like Vuforia etc. If u have already integrated Unity then go ahead otherwise I would suggest doing research first before deciding what framework willβ¦