In anticipation of a 100 mile backpacking trip I bought these short Lightning cables to keep things simple and tangle free. I needed a charging cable to keep my iPhone going as I used it daily to navigate and read in the Kindle app in the evenings. On the second day of the trip, the plug failed catastrophically, leaving me with no way to charge. I didn't plug/unplug the cable more than 20 times before it fell apart and it would have ruined my trip, except my travel companions also had an iPhone