I like how it integrates into our workflow, allowing us to test different creatives in real time across multiple devices/channels. It's easy for clients to use as well, so there are no barriers to entry or learning required. The platform is very intuitive, which makes onboarding quick and simple. There isn't much that we dislike about this software - it works great! We've been able to see what works best at each stage of the buying process.
This has allowed us to make more informed decisions…