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Coherent Path Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.6
Marketing, Email Marketing

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Description of Coherent Path

Create a data-driven email marketing calendar to cross-sell existing customers, build engagement with new ones and drive impact in the product categories that matter most.

Reviews

Global ratings 2
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  • 4
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  • 3
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  • 2
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Type of review

Revainrating 5 out of 5

Personalized Messaging made easy: Coherent Path

The fact we can personalize emails for clients even when they are not our own account is such as game changer! It's great for keeping up with my list of contacts at all times (and I have over 50). There could be some improvements like being able to edit an event title directly from within the interface but it has been ok so far. Great tool if you use salesforce or your system allows you access to profiles through integration to get better information about individuals/contacts - which then…

Pros
  • As well , customer service was also excellent !!!!!! And very professional too
Cons
  • Nothing here

Revainrating 4 out of 5

A good all-inclusive prospecting platform

I love how easy it is for our clients to use this tool - they're able to input their own content and have a way to track what's working best vs. not so much. The integration process can be cumbersome at times (we had issues getting things set up). But once we get there, everything has been great! Our team loves using this tool because of its ease of use and ability to segment contacts into different levels of interest.We also like being able to create custom workflows within the tool itself…

Pros
  • Easy to make changes without needing an IT person.
  • Very intuitive interface that doesn't require training or special knowledge in order operate effectively; makes life easier when managing multiple campaigns across various platforms such Instagram &amp Twitter etc
Cons
  • Somewhat difficult implementation with Salesforce if you don’t already work closely w your SFDC admin