We have been using live objects for over 3 years now, it has greatly improved our data quality as well as making us more efficient with processes leading up from customer experience down into line level actions that are happening every day; we can easily track what's next! No special training or knowledge required since all this functionality comes natively out-of box - you literally do not need any extra resources/tools other than maybe some additional services like MailChimp etc., just use…