I like that you can use it with any camera, not just DSLRs! It's so fast to transfer images between my phone or computer as well using their app + website interface (which is very nice too!).
The best thing about this software for me would be its ability of being able to access via web browser while away from home/office - which makes sense because who doesn't travel? This way your team will have easy time editing photos without having complicated setups at work etc...
I like how easy it is to