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DESelect Review

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Very good

Revainrating 4 out of 5  
Rating 
4.0
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Description of DESelect

DESelect is a plugin to Salesforce Marketing Cloud, which makes it easy for marketers to make campaign segmentations without having to write SQL queries. DESelect enables marketers to easily make campaign segmentations without dependency on third party consultants, the IT department, technical marketers, FTP programs or Excel. DESelect allows marketers to save time to focus on value-adding activities. Key functionality: - Drag-and-drop interface to easily select data extensions and fields, create relations between data extensions, add filters and define the fields in your results - Build complex segmentations in a user-friendly UI - Automatically create the target data extension to which the results will be written - Preview the results of your segmentation, and get a view on the total number of results before sending out the campaign

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Type of review

Revainrating 4 out of 5

Easy Segmentation Tool Helps Create User Friendly Campaigns

I love how easy you can create multiple segments with little effort. There are some things that could use improvement. For example - when creating segments from a list of leads or contacts - the "From" and "To" dates are not shown in the segments. You just get the entire list as an option. If you have a need to see the lead dates, then this is not a good solution. We were looking for a way to segment our contact lists into different groups and provide them to different campaigns and reports in…

Pros
  • Easy set up
  • Segment creation without coding knowledge required.
  • Very simple UI makes it super user friendly!
  • Great support team if there's something wrong after implementation (and they're very fast at responding)
Cons
  • Sometimes segmentation doesn't work properly.
  • Creating new filters takes too much time