I like how it gives me all my contacts from different ways to reach them, which helps tremendously in getting leads! The only thing i dislike about funnelbakethe price tag when compared with other platforms out there (mailchimp/ampsonline etc.). Make sure u are willing to invest into their platform if they offer good value otherwise stick wth free alternatives or maybe try another software first before investing money? It allows us as marketers to easily segment our lists by interest so we know