Integral Ad Science (IAS) is a global measurement and analytics company that specializes in building verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.
Our IAS team created customized campaigns for our agency clients by analyzing data from Google Analytics/AdWords as well as other sources which we did not have previously available via DSPs like Bing Ads or MediaMath's DoubleClick Bid Manager platform. Their ability to make sense of all different types of complex metrics was really useful when assessing risk associated with specific marketing activities being performed within campaign budgets and constraints set out by agencies. From my…
Pros
I like the fact that it's easy for customers to understand how they can use this product
Cons
It would be nice if there could have been more features added to the software