I like how easy it was set up! We were able pull in data from other tools we had setup already but this made things super simple right out of box with very little configuration needed once you have your own Google Analytics account linked into our dashboard (which wasn't difficult).
There are some minor quirks that can be improved upon such as not being easily exportable if using another tool or service provider since they use their API's rather than GA natively which would make life easierβ¦