I love that they have so many different features such as analytics, heatmaps etc which is very helpful for me when making my website look more appealing! They also offer SEO services too if you're looking into those things at all it's an amazing service provider with great reviews from other companies who use them regularly (that i've heard of).
It can be expensive but do your research first before signing up because some people are okay paying extra money than not having their site optimisedβ¦