Communication of the brand and consistent look, feel and overall aesthetic of the products. The ability to integrate graphics, logos and colours into the branding, ensuring the consistency is key. I haven't found anything that I dislike. The final design for the branding and website came in quite a quick turnaround. We were able to bring products to market quickly after launching which is great, however a client suggested that we needed to have a website as a backup as customers would be able…