I like that it allows for customization of each profile page to match what you want displayed. It will require more time than some other programs to create custom profiles but once done they are easy to maintain. You can also customize which reviews show up in search results and how many times each shows up. This is great when you do not have an employee or contractor who has their own social media accounts (i.e., twitter). The system does not allow me to use our existing client's socialβ¦