I like that you can create multiple segments, which is great when trying to figure out what's working in my campaigns or website traffic! It would be nice if there were more ways (such as custom variables) available than just "date range" options - but it does have some really cool features such date ranges are easy enough with this software!! We use needlen because we're looking at our analytics reports every day & want an easier way then having someone else look over them each week/monthlyβ¦