What I like best about Optimi is it's simplicity in use. The dashboard is pretty easy to navigate & understand for most users even if they are not technically savvy. It also allows you to quickly build out custom dashboards without having to learn many new tools or spend hours reading documentation. If you're looking for an omni channel solution then this will fit your needs nicely! We needed something simple that would allow us to measure our overall e-comm effectiveness across multipleβ¦