I was specifically looking for a product that was a ribbon. It was like that in the picture, but I got a few short pieces of 5 LEDs each. It is not possible to load such a short ribbon in the feeder for the pickup and loader. In addition, the information is mixed up. If the machine could place them on the board, the LEDs on the board would light up. I'm assuming this was a manufacturing defect as pick and place machines are not designed to flip parts, just rotate and place.