The product has helped us understand our customers better, in terms of their buying journey as well as help them with decision making process for various business needs like pricing strategy etc which ultimately leads towards closing deals faster! I would say it's best suited if you are looking out at solving your customer intelligence problems or need some insights into what they want from different vendors/products before engaging one vs another vendor /product! It also requires more effort initially but once set up things become easier (especially since we have been using this tool continuously)!! Highly recommended!! We were able solve most difficult challenges pertaining around understanding end users' behaviour & purchase journeys alongwith helping decide how much value can be added per dollar spent - hence resulting cost optimisation efforts leading upto higher ROI.