I like that it can pull in almost anything you need, making sure we are always up with date statistics. Also makes tracking leads much easier as they get added into our CRM so easily! The dashboard view could be better - lots more room for text etc but this isn't something i dislike too heavily though would probably take some customising first if looking at any other tools which have similar layouts already set out ready built or even using third party software (like KISSmetrics). Using resonace gives me great insight where my business stands against competitors within specific sectors & also allows us make informed decisions regarding future activities without costly research time spent w/my team trying every new product / service available online!!