I was a licensed esthetician years ago, so I learned a lot about skin care and products and I have tried many. I love this cleanser because it quickly dissolves make up with little effort. Even mascara. With water proof, you need a little more effort, but not much. It works fast and works well and after rinsing skin is fresh and clean and moist. Not dry or tight. It may seem expensive, but a little goes a long way. It's 8 oz. That' a lot. Many products are sold in 6 oz bottles.Everyone I have reSee full review