I purchased the first one about a year and a half ago. I've never been one to spend $100 on a bra, so I wouldn't know how to compare it to the fancy stuff. But, have to say, as someone with sensory issues, this is the best I have found so far in my years of bra wearing.Pros: soft, silky yet breathable fabric inside, outside, all around the wire, etc.Smooths and compliments your natural shape - my spouse says these are his favorite on me, even though they are simple!Good stitching, durable strapsSee full review