According to my experience, this boxed baby soap is fantastic for KEEPING my little one smelling fresh and feeling clean. It's gentle on my baby's skin and doesn't cause any irritation.It lathers easily and rinses off quickly, making bath time a breeze. The fragrance is light and pleasant, leaving my baby smelling great for hours. The only downside is that the bar doesnt seem to last very long, but that's a minor issue compared to how much I love this product. Overall, I highly recommend it..See full review