What is publisher ad management software?

Publisher ad management software refers to a specialized tool or platform designed to help publishers efficiently manage their digital advertising operations. It provides features such as ad placement optimization, inventory management, reporting and analytics, and programmatic ad management capabilities.

What are the benefits of using publisher ad management software?

Publisher ad management software offers several benefits, including streamlined ad operations, improved ad performance and revenue, enhanced targeting and optimization capabilities, automation of manual tasks, access to programmatic advertising networks, and detailed reporting and analytics for better insights into ad performance.

How does publisher ad management software optimize ad revenue?

Publisher ad management software optimizes ad revenue by implementing advanced targeting methods, analyzing data to identify high-performing ad placements, automating the ad buying and selling process, maximizing fill rates, and providing insights into revenue sources and trends. It helps publishers make data-driven decisions to increase ad revenue and monetize their inventory effectively.

Can publisher ad management software integrate with other advertising platforms?

Yes, publisher ad management software often offers integrations with other advertising platforms and networks. This allows publishers to manage and monetize their inventory across multiple channels and access a wider range of demand sources. Integration capabilities may include connections with ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad networks.

Publisher Ad Management list: Reviews & Ratings

Lite Ad Server

2 Review

Lite Ad Server is an online advertising solution, that was designed to help marketers optimise their campaigns, in one click. Easy-to-set and quick-to-adjust, this tool makes online advertising painless and efficient.

PayTunes

2 Review

Mobile advertisement platform.

TheViewPoint

2 Review

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed…

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Exploding Ads

2 Review

Cutting edge ad serving technology makes generating premium returns from display advertisements easy.

Ad2Ex Adverser Php Script

2 Review

Ad2Ex Adserver is an ad serving script developed in PHP & MySQL for businesses. It allows its owners to start their own revenue generating ad serving business.

Adomik

2 Review

Adomik helps digital publishers by improving programmatic and RTB yield management.

KlausTech

2 Review

KlausTech provides non-scrollable, time-controllable, TV styled advertising on the web.

Meltag

2 Review

Meltag is cloud hosted platform offering tools to promote, engage, market and acquire loyal customers.

OxaMedia

2 Review

OxaMedia is an Ad Network, offering RTB and ad serving solutions to advertisers and publishers.

Webspectator

2 Review

WebSpectator Ad Exchange Network is the worlds first and only MRC Accredited real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element.

Nexway MONETIZE

2 Review

Nexway Monetize is an agile payment and e-commerce platform with two levels of highly personalized service, designed specifically to help online businesses drive new revenue growth, improve the customer experience, minimize operational stress and boost global sales potential, fast. https://www.nexway.com/nexway-monetize/

Nxtbook Media

2 Review

Nxtbook Media provides cross-platform digital publishing solutions designed to help companies increase engagement and reader experience.

Sightengine

2 Review

Sightengine offers realtime image and video moderation API's.

MA Circulation Manager

2 Review

Complete turn-key in-house circulation fulfillment and management software package.

AppLovin

2 Review

AppLovin’s leading marketing software provides developers a powerful, integrated set of solutions to grow their businesses. AppLovin enables developers to market, monetize, analyze and publish their apps. The company’s first party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the…

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Placements.io

2 Review

Placements.io is changing the way digital media companies manage their advertising businesses. Placements powers multi-platform ad sales and operations for publishers and e-commerce customers with an industry-leading revenue management SaaS offering. In an increasingly fragmented ad tech landscape, Placements.io creates a connected ecosystem for its…

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CodesWholesale API

2 Review

If your online store is based on the popular eCommerce software, CodesWholesale has you covered. Pick the plugin that matches your software and sell digital games smoothly.

GreedyGame

2 Review

SDK X, an automation SDK for Admob, enables Android app developers to optimize their ad revenue earnings. SDK X offers: AI controlled Smart Refresh, Cross-Format Mediation and Fluid Ad Templates.

PubMatic

2 Review

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their…

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Engagine

2 Review

Engagine is an RTB exchange currently operating 54 DSPs and 33 SSPs, including its own SSP that receives traffic from Engagine's direct publishers, mobile applications and websites.