The most important thing is to have an accurate view of your performance in real time, this way you can improve it as soon as possible. We are solving our problems with ad optimization (mainly CPM). It's very difficult for us because we don't know how much we're spending per click or impression. Also, some times it takes long hours until the platform shows the final results after optimizing campaigns. It would be great if they could optimize more impressions than clicks.
I recommend thatβ¦