This is a centralized custody exchange, with a highly scalable, high-level trading platform, plus they promise quick withdrawal transactions to avoid long waits.
Trading platform difficult to understand, since it basically resembles other exchanges in that sense.
Initially, this was just a storage wallet with quick exchanges of some assets, this company not only offers exchange services, it also offers third parties the option to manage exchanges, storage, custody and mining services.
Ecosystem that integrates HOO.
The main one is its exchange with more than 80 different trading pairs.
Financing of purchase / sale. In other words, loans to operate.
Decentralized HD wallet to store your assets. in custody of the user since the private keys remain in the device.
And lastly, a custody service for large capitals, to offer solutions to third parties.