The simplicity of setup, ease of use for our developers who are used to Salesforce but not necessarily familiar with lead management tools; very well designed user experience - it's intuitive! There aren't many other options in this industry, we like what they've done here so far. Would love if they had more customization as some things could be made easier to set up via an easy-to-use interface rather than having them edit code. Have been able to eliminate manual entry errors by using Leadtools to track new opportunities.