I liked that we could identify who our buyers were from each of our various marketing channels. We didn't need to track down other systems - which was great since the data was already collected elsewhere. A lot of people we talked with said they weren't familiar with their customer base so it was nice that this tool highlighted any gaps. It would be better to provide a bit of time/resources so businesses can become familiar with the program prior to them using it effectively. For several years now, we've used Attibuted to understand where our advertising dollars are being placed. This helps us make informed decisions, such as deciding whether a particular area is worth investing further resources there (ie. whether campaigns will produce results). I like that attribution is easy to understand. I like that it is easy to implement. I dislike that it is difficult to customize.
It is a great product, but it is very difficult to customize. I would highly recommend it. It is easy to understand and implement. It is easy to use. It is easy to understand. I am solving the problem of attribution. It is easy to implement.