$ZRX is a protocol based on Ethereum smart contracts, that allows building peer to peer decentralized exchanges of ERC20 and tokenised assets. Anyone can create a market with 0x (limited to Ethereum blockchain) which makes it more valuable.
0x project is being used in betting/prediction markets. Specifically in order books for digital assets using its tool called 0x Mesh. And it shows huge potential. This use case has attracted betting oriented projects like popular cryptocurrency project Augur ($REP).
Since it was listed on Coinbase in 2018, I think that was when the coin really kicked off in price. That also built trust in this project. If you are not holding the coin for its good fundamentals, you could also stake $ZRX on their staking platform for passive income.
ο»Ώ