I am a fan of the BNB project and I believe it will become one of the most valuable Coins (among the top 5 cryptocurrencies) in the coming years.
With the growth of cryptos world and their epidemic, cryptocurrency exchanges play the most important role. Due to the popularity of binance exchange and with the growth of cryptos, the value and credibility of this exchange will increase greatly over time. So its currency, which is actually its stock, becomes more valuable as its credit and value grow.
The special features and offers of binance to buy BNB also make all binance exchange users go to BNB. So I think it is definitely one of the most important projects in the history of cryptocurrencies.