ClearCoin is a platform launched on ERC20 blockchain standard. It is a global advertising exchange technology that connects advertisers and publishers and tracks all transactions in a proof-of-history ledger. The proof-of-history ledger is built on blockchain and helps combat ad fraud and inaccuracies.
The ClearCoin is used to transact on the platform and can be used to support other members of the ecosystem like advertisers and publishers. It is aimed to solve the double spending advertising problem by keeping a publicly scannable ledger of transactions. Through blockchain technology they will help advertising industry by delivering to publishers the scannable ledger of advertising inventory.