As far as I'm aware, this is a Chinese initiative based on NEO, and hence not linked to Ethereum (as stated incorrectly in the project profile information). Aside from that, ONT is a native coin because they have their own blockchain. "A new high-performance public multi-chain project & a distributed trust cooperation platform," they claim. The project is highly high-tech and has a wide range of applications. They've also just developed what appears to be a sharding mechanism.
One thing that speaks for them is that their ICO comprised of different airdrops, thus tokens weren't for sale unless I missed anything.