Allowing users to easily acquire cryptocurrencies and get the most out of it is what the goal of this project is, and in my opinion, it is a really great idea that can build a huge user base. All other aspects of the project, its team, website, roadmap and whitepaper are great and I think it is a good investment choice.
On their own, Oxycoins seem pretty boring as they look like just another payment coin of which we already have thousands, but the fact that the developers are keen to implement an improved dapp sdk can actually make these coins usable in an interesting way.
The idea of simplification for people who know little about cryptocurrencies is also a good advantage, it's always nice when projects want to advertise blockchain technology. Facilitating the exchange of FIAT for cryptocurrency is also a good advantage and will facilitate the diffusion and significant increase in the volume of cryptocurrency trading.
I see a possible demand for such a platform as blockchain technology and the cryptocurrency market are gradually being introduced into the mainstream world. Oxycoin aims to make it easy to invest and manage your cryptoassets without having a technological knowledge. Hearing all about these encryption, keys and seeing that your address is just a bunch of random letters and numbers can be a little bit confusing for someone who isn't into cryptocurrencies. A neatly designed and easy to use app will make it easy to purchase them with ordinary FIAT money and then store it in secure wallets with the user having all the access to it.