Review on Rooster Punk by Steve Harris

The Rooster team are very smart people with a clear vision of what they are trying to achieve. They are also great communicators and I was able to work closely with them throughout the process of developing our ABM programme. At times we felt like they were pushing us away from certain opportunities but this is normal in a startup environment. I think there could be more clarity around ROI and what their goals are. However, this is something that should be ironed out over time as the partnership matures. Rooster Punk has been instrumental in helping us develop our ABM strategy. The ability to identify our target market and build a strong communications message around our value proposition has been invaluable.