Ok so I don't know about the actual taste but THIS is the only toothpaste my kids will use. We've used Act, Colgate, some brands of vitamins etc but no they complain and kick and fight while brushing their teeth but that's what my kids like to use. It's actually a bit weird, but they love it! There are four of you and ask them to brush their teeth! I love it and will continue to buy it and it's great value for money.
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