I like this app because it helps me manage my brand, build relationships with clients, and keep track of what's going on in my life. It can get overwhelming at times but once you figure out where everything goes, then things are easier. You have to do some research before using this app. Make sure you know exactly who you're targeting for business purposes. This will help make it more effective. If you want to learn about yourself as an individual, use this app! It lets me see all the information I need to improve myself.