The dashboard is very intuitive, easy-to-understand for nontechnical users like myself. It's super customizable for any type of organization or business size - from small start up companies through large corporations. I wish there was more reporting options outside just analytics so that it would be easier to track multiple KPIs at once within one report rather than having two separate reports (one in Analytics & another in Google Sheets). We have been able to easily see what engagement looks like over time as well as how our social posts are performing compared against other brands/companies using this tool.