The best thing about this service is that it has all the elements of a successful loyalty platform. It's easy to use, and there are lots of features available for you to customize. They're really good about keeping up with new technology trends, so they've always been ahead of their time! I wish there were more custom options available for the site. As of now, there isn't much customization available. This could be improved in future releases, but as of now, there aren't many other options. As long as you understand what your customers want, then you should be able to get them to become loyal customers. We have found that our customers love the ability to earn points and redeem those points for great rewards, like free food or beverages.