Review on ETLTUSBBLK Premier Series Retractable Lightning to USB Charge and Sync Cable for iPhone, iPod, and iPad - Black (3.2ft) by Douglas Irwin

This is my second retractable cord from this company and both broke in less than 3 months. The former has been kept in my car and the latter next to my bed, with minimal movement and wear. One day I noticed that my phone wasn't charging and on closer inspection I noticed that the tip that connected to the phone immediately detached. I love the retractable aspect of this product but unfortunately it doesn't last! Learn my lesson and don't buy another one this time!