This is a well designed and executed solution to the problematic cup holders in the BMW e39. Like almost all e39s, my cup holders are broken, and when they're not broken, they're a terrible design. The plastic is thick enough to be strong but has some flexibility to conform to the console tray and matches the interior design so it doesn't look like an add-on. This replacement uses the available space to provide a larger holder and, unlike the factory offering, can accommodate over 12-ounce cans without interfering with the switch, 12V outlet, or dash buttons. It comes in two sizes, one for a 12 ounce can and the other for a conical (not vertical) travel mug as shown in the photo.
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