I really thought this softbox would be considered a failure but after three spins I fell in love with it. It folds into an extremely compact case, unfolds and attaches in a minute or less, and provides good diffusion for my LED lights. On the downside, the velcro straps can be a bit tricky to position and don't feel secure, but they haven't been released yet. The method of unfolding the box using shock cord rods with rare earth magnets is ingenious and very effective, even if it sometimes requires a bit of fiddling. It's not a very good softbox, but it's the best I've seen that's so compact, unfolds so quickly, is actually effective, and doesn't cost an arm and a leg. Remember, if you're looking for a softbox filet mignon, this is a really good hot dog.