I like how it's very user friendly for both users as well from an admin point of view also! You can easily create campaigns with this tool which will be effective at reaching your customers or target audience through various channels such online ads etc., It has made my life easier by allowing me manage all aspects related marketing campaign without having any technical knowledge about web management softwares (like google adwords). Nothing really i dislike so far other than price factor but since we are using third party products/softwarres then there may not much room left here :D But overall its working pretty good! Definitely worth trying out if you're looking into managing multiple platforms advertising wise :) We have been able use Google AdWords platform before while creating advertisement via Facebook Ads however now everything combined under one umbrella and managed within just few clicks away makes things easy & less time consuming too!!