I tried a few other universal remotes for our Apple TV 4K as my wife doesn't like the Apple remote that came with it. All of them included number keys for changing channels, but they aren't needed on the Apple TV. That remote doesn't have it, so it's not cluttered with useless controls, which I appreciate. Well it has a useless up/down channel select button but MAYBE it can be programmed to do something useful but I haven't tried it yet. So far I really like this remote control. It even passes the WAF (female acceptance factor) test - lol - but seriously, she loves it a lot and says it's nice and easy to use. I was able to use their simple setup instructions to set it up so that the volume controls control the volume on my TV (4K LG Smart TV). I appreciate that the home button takes you back to the Apple TV home screen (with all app icons). With our other remotes, we had to constantly press the 'back' button to slowly back out from where we were finally meant to return 'home'. We have Youtube TV for live TV shows and it works great with that. For example, while playing a video, you can just skip ahead or back 10 seconds (not quite sure how much time is skipped each time).
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