The ability to create custom reports with multiple options available. Also it has an option where you can set up notifications as well when certain conditions occur in your system. It's easy to use and very intuitive! I have not found anything yet which could be improved about this product. My only suggestion would be maybe adding some more features like alerts, emails etc. To help users who need assistance from time to time. We used it mainly to monitor traffic flow within the organization but we also created custom dashboards using different metrics.