The platform is easy-to-use, with all necessary features available at your fingertips from within one dashboard; no need of multiple platforms or apps! I haven't found anything that's not satisfactory so far - it works as advertised, provides great insights into my account performance and allows me to automate tasks like sending out emails when certain metrics are met.
It does take some time getting used to using this software but once you've got everything set up correctly, there isn't much room for improvement in terms of user experience. We have been able to optimize our campaigns by automating repetitive work which saves us valuable resources.