I like that it is easy to use, allows for all of my leads into one place without having too many accounts or apps/software installed - which was great when we were moving offices! It's difficult sometimes determining where your lead will go after being in LeadFunnel- but they are really helpful with any questions you have along those lines as well so not sure what else there would be if anything? We're using this product at our office right now since most clients come through us via referrals from other companies who also utilize planSOLA (we provide website design services).