I've always loved the concept of these ratchet straps. No holes, no need to pull back the strap to reach the correct hole and scratch the finished side of the strap. The only problem was that they were very difficult to unlock (unlock the ratchet and loosen the strap). This solves the problem. Very easy to do. My only complaint is that they don't offer more casual straps for Levis etc. Maybe in the future?