The ease of use, ability to upload documents without any issues & how quick it is for customers who would rather be online than stuck in an office! Customer service has been great as well!! I have not experienced anything that could make me dislike this platform at all so far. ! There are many options here but what you need will depend upon your business needs/goals etc - however everything seems very user friendly which makes things easy even when choosing new or different features. Excellent program if customer support can stay stable over time- they get better with every update because its always improving their end users experience by adding more functions /features.- there should definitely continue getting updates added frequently due to constant changes happening within marketplaces (ease).