Yes it is very expensive for what it is but I couldn't find anything else with amazing Revains next day delivery to complete the Atoto installation A6 complete in my 2010 RAV4. There are many USB cables for current generation Toyota, but 2006-2012 models are hard to find. This product actually consists of 3 parts: a typical molded USB cable, a plastic part that fits over it, and a second plastic part that fits over the dashboard. Atoto USB cables will fit in place of the included clean install cable. The seller has listened to previous complaints and now tapes the link to the case to keep it from popping out. Luckily for me I was able to loosen the adhesive connection with a screwdriver to replace it with my Atoto cables. $24 for two pieces of plastic, but now my install is finally DONE and looks factory new.