I like that it's easy to use, has great customer support (which is not always available in other AI companies), quick turnaround time for results, and very reasonable pricing structure compared with competitors. It can be difficult at times figuring out which part of an image you are trying to process as well as what settings should apply best, but they have excellent tutorials online. We're using this product primarily within our organization so we don't need many advanced features; however, having those capabilities would make things easier/better if needed down the road. Our team uses this tool daily by analyzing images from patients who come into clinic each day.