I don't know who dyes them but you have to look at the color wheel and get the right result! I keep this velvet ribbon because it's beautiful but it is really NOT purple - it is FUSHIA. Very bright and beautiful FUSHIA. The colors are well done - so be prepared to leave the item and get the wrong color or return it. Otherwise the velvet ribbon is beautiful, not crushed, not cut everywhere, and they give you real 10 yards Good luck!
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